Webinars
Reach Your Ideal Clients: Building Connections Online
Learn tangible strategies for reaching and connecting with clients who are the right fit for your practice.
March 17, March 24, and April 2, 2025
Want to grow your caseload, but aren’t sure how?
This three-part webinar series will focus on reaching and connecting with clients who are the right fit for your practice.
Whether you’re new to online marketing strategies or are looking to refine your current approach, you’ll learn how to:
- Establish a distinct brand
- Build a genuine social media presence
- Explore other online channels for sustainable practice growth.
Sign up
Webinars in the series
Building a Brand that Resonates
Monday, March 17 at 7am PT / 10am ET
In the first of this three-part series, Kym Tolson, LCSW, CSAC, will explore how clinicians can create brands that speak to their ideal clients. You’ll learn how to define your niche, clarify your unique value as a clinician, and create an online presence that reflects who you are and what you offer.
You’ll also learn how to leverage your brand with other marketing strategies that align with your practice’s values, like podcasts, partnerships, and more.
Kym Tolson, LCSW, CSAC
Also known as “the traveling therapist,” Kym is passionate about helping other clinicians run successful online private practices. With years of experience in mental health care, Kym teaches providers how to create a brand that reflects their values and resonates with prospective clients.
Kelly McKenna, LCSW, MBA
Kelly McKenna, LCSW, MBA is a licensed therapist and business coach for therapists. Kelly built her private practice totally on Instagram @sitwithkelly. Since then she’s worked with hundreds of therapists, helping them to find their voice on Instagram and grow thriving private practices @businessoftherapy.
Getting Therapy Clients from Social Media
Monday, March 24 at 9am PT / 12pm ET
Social media is an effective tool for connecting with clients, but it can be overwhelming to know where to begin. In this webinar, Kelly McKenna, LCSW, MBA, will discuss how to choose platforms that make sense for your target audience, create content that resonates with your ideal clients, and grow your following in a way that feels genuine. You’ll also learn how to maintain professional boundaries and HIPAA compliance as you build your presence with both organic and paid strategies.
Using Your Website as a Marketing Tool
Wednesday, April 2 at 7am PT / 10am ET
In the final session, digital business consultant Daniel Fava will dive into ways to grow your online presence beyond social media. You’ll learn how to use search engine optimization (SEO) to reach clients who are actively searching for the type of expertise you offer, and how to track and measure your progress with analytics.
About Alma
Alma helps mental health care providers build thriving private practices with rewarding insurance partnerships, admin and caseload management tools, and community support.