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Private Practice Website Optimization Checklist

Optimize your website to attract and engage clients with this comprehensive checklist, featuring essential tips for design, SEO, and client conversion.

Last updated: September 2025

Private Practice Website Optimization Checklist

With this resource, you'll learn how to:

  • Build a clear, client-friendly website for your practice

  • Highlight your specialties, therapeutic approach, and services

  • Ensure easy appointment scheduling for clients

A simple, effective website is crucial for helping potential clients learn about your practice and easily reach out to schedule a session. But you don’t necessarily need a fancy site—sometimes, all it takes is a single page with the right information to make a great first impression.

Not sure where to start? Download our free checklist for a step-by-step guide in creating or refining your website. From writing a brief bio to organizing contact details and showcasing your specialties, this checklist will ensure your site covers all the essentials to attract and inform clients.

Written by

Megan Cornish, LICSW

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We believe that when clinicians have the support they need, mental health care gets better for everyone.