Marketing Your Private Practice: SEO, Branding & More

Market to your target audience

A strong marketing strategy begins by identifying your ideal client, then creating a one-sentence pitch that connects with their pain points and instills them with hope. Once you’ve completed this key step, it can act as a guiding light, informing everything from the look and feel of your website to your messaging and content.

Craft impactful brand messaging

Branding is more than logos, fonts, and colorways––it’s about the connection you build with prospective clients over time. With impactful brand messaging, you can more easily attract your ideal clients and convey the value of working with you.

Whether you’re writing copy for your website’s homepage, posting to Instagram or LinkedIn, or drafting blog posts, this resource provides best practices for clear and compelling messaging.

Become a go-to expert for journalists

The world of media has changed dramatically and reporters at major publications often have to write stories on tight deadlines. Download this guide to learn how to use tools like Qwoted (qwotec.com), Help a Reporter Out, aka HARO (helpareporter.com), and Press Ranger (pressranger.com) to connect with journalists and get featured as an expert in your field.

Pick a social platform and post consistently

When it comes to social media, you don’t need to be everywhere at once. In fact, consistency is the most important strategy. If you don’t have time to post across multiple platforms, begin by choosing one platform and commit to consistently posting (for example, 3x/week).

For simple instructions on how to post effectively and create a 3-slide social ad campaign that gets results, download this tip-filled guide, created by and for clinicians.

Be vigilant about boundaries and ethics

When posting on social media, it’s critical to uphold your ethical responsibilities as a licensed therapist, as set by your specific licensing board. With this guide you’ll learn how to create clarity for your followers and establish important boundaries with your clients.

Track SEO like a pro

Search engine optimization (SEO) is essential for private practice clinicians who want to be found online by the right clients at the right time. Your goal is to grow the amount of quality traffic coming to your website — but in order to grow your traffic, you need to know your starting point.

Tracking a few datapoints like the number of indexed pages on your website (the pages that Google can “see,” impressions (how many people are seeing your content come up in search results), and organic traffic (how many people are coming to your site), is often enough.

Make strategic SEO updates

Google’s 2024 Core Update focused on improving search result quality. The main ways they achieve this are by prioritizing useful content designed for users over unreadable, keyword-stuffed content created solely for SEO.