Get tips, templates, and worksheets to help identify your niche and attract clients who are looking for your unique expertise.
I work primarily with women — largely women of color. My focus area is centered around two niche populations: highly educated, career-driven women who struggle with debilitating anxiety, and women who’ve experienced infertility or pregnancy loss. Prior to coming to Alma, I was much more of a generalist.
— Ayana Ali, LCSW
Identifying your ideal client is like creating a roadmap for your career. By having a clear picture of what you can give — not what you can get — you're able to foster professional relationships and build connections to support a thriving practice.
Tips for building a referral network within your community
Marketing best practices for in-person and virtual spaces
An interactive worksheet to help you determine your specialties
Get the tools and resources you need to build a thriving private practice, powered by Alma.